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Two Ways We tell
a Story.

At Upper Grove Studio, we work in two directions. One focused on building brands. The other on telling stories that create impact.

 

While the contexts may differ, the mission remains the same,

Design Stories That Matter.

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UGS
BRAND

We help founders and businesses shape brands with clarity and character, define their story, design their identity, and building how they show up in the world.

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UGS IMPACT

We work with changemakers and organisations to tell stories of real impact translating meaningful work into narratives that people can see, feel, and connect with.

Evolution.

Upper Grove Studio was shaped around a simple belief: stories move people.

What began as a small creative practice rooted in visual storytelling gradually evolved into something more intentional. Over time, the work expanded from just making content to shaping narratives and helping brands not just look good, but understand who they are and how they want to be experienced.

 

Today, Upper Grove Studio is a boutique branding and content strategy studio working at the intersection of design, narrative, and purpose. We collaborate with brands and organisations that are willing to slow down, think deeply, and discover a voice that feels honest and their own.

The evolution has been gradual and is guided less by trends, and more by a growing belief in thoughtful storytelling that endures.

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Working With

Intention.

Upper Grove Studio is intentionally small. This allows us to work closely, think deeply, and collaborate meaningfully.

At our core, we believe stories move people. And when people move, ideas grow. We don’t see branding or content as surface-level output. For us, they are tools to build trust, create belonging, and shape perception over time. Every identity, campaign, or film begins with a simple question:

 

What is the story that truly needs to be told?

How it all

started.

I’m a storyteller at heart! I am someone who works at the intersection of strategy and creativity to uncover the human side of brands, and to design stories that genuinely matter.

Over the last decade, I’ve worked as a creative strategist and content director, shaping narratives that bring together culture, design, and intent. My work spans film, digital media, and brand storytelling, always rooted in the belief that strong stories are built with both insight and craft.

 

Upper Grove Studio grew out of this belief. I wanted to create a space where brands could slow down, think deeply, and discover their voice through thoughtful design and storytelling. A place where ideas are shaped with care, and stories are built to last.

 

Along the way, I’ve led creative teams and campaigns, turned ideas into experiences and balanced a projects with strategic direction. More recently, I was part of the launch of

The Hollywood Reporter India, an international collaboration that expanded my perspective on cinematic storytelling and global media.

 

Returning to Upper Grove, I now bring those learnings back into the studio, shaping narrative-led brand identities with clarity, purpose, and impact.

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Hello, I am

Tribhuvan Chander

Founder & Creative Director

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