Website Redesign Strategy
Client
Composite Stands, Australia
Project Type
Website redesign
Year
2023
Overview
Composite Stands designs and manufactures lightweight yet robust jack stands made from composite material engineered to safely support and lift heavy-duty machinery and vehicles.
They approached Upper Grove Studio to redesign their website looking to modernise their digital presence and communicate their value more effectively to a technical, industrial audience.
The Challenge
The existing website felt outdated and difficult to navigate.
It lacked visual structure, clear messaging, and a cohesive representation of the brand’s capabilities. As a result, visitors struggled to understand the product benefits, particularly the advantages of reduced manual handling weight and improved on-site productivity. The challenge was to simplify, clarify, and elevate the digital experience without losing technical credibility.
Clarity, built to support.
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The Approach
We began by rethinking the site architecture — prioritising intuitive navigation and logical information flow.
The objective was straightforward: make it easier for users to understand what the product does, why it matters, and how it solves real operational challenges.
What We Did
Website Redesign
Restructured the site with a clean, user-friendly layout
Improved navigation for smoother access to technical information
Organised product details and specifications more clearly
Visual & Messaging Refresh
Introduced a modern colour palette aligned with the brand’s industrial identity
Incorporated high-quality imagery and sharper visual hierarchy
Refined copy to clearly communicate value proposition and benefits
The focus remained on clarity, reducing friction in both design and messaging.
The Outcome
The redesigned website now reflects the strength and reliability of the product itself. Visitors can quickly understand the benefits of composite jack stands from safety improvements to reduced manual handling weight, resulting in a stronger, more credible digital presence.
