The Idea

The core shift was simple, but intentional: Raho wasn’t a resort. It was an experience of coming home to nature. This idea became the foundation for everything that followed, from narrative to visuals, from social media to on-ground touch points. The brand tagline emerged naturally from this thinking: “Come Home To Nature.”

What We Did

Repositioning & Brand Narrative

We helped reframe Raho as a destination for mindful exploration and rejuvenation, moving the narrative away from rooms and amenities, and towards experiences, people, and place.

The brand story began to centre on:

• Slowness over schedules

• Immersion over indulgence

• Connection over consumption

Visual & Narrative Identity

The repositioning was supported by a refreshed visual and narrative direction across key touchpoints from in-property assets and packaging to communication and content ensuring the experience felt cohesive and intentional at every interaction.

Storytelling as Strategy

Rather than treating social media as a content pipeline, we transformed it into a storytelling platform. We developed a set of long-term storytelling IPs that allowed the brand to speak consistently, deeply, and humanly:

• Culture Uncovered
  Exploring Coorg’s traditions, food, landscapes, and rhythms of life.

• The Raho Experience
  Capturing immersive guest journeys snd moments of rest, discovery, and connection.

• Raho Recommends
  Curated local insights that encouraged guests to explore beyond the property.

• Stories of People
  Intimate narratives of the people who shape Raho like the cook, farm caretakers, and members of the local community — bringing authenticity and warmth to the brand.

The Outcome

Over time, Raho’s presence shifted from promotional to personal. The storytelling helped the brand feel lived-in, warm, and real, less like a resort marketing itself, and more like a place inviting you in. Raho came to be recognised not just as a stay in Coorg, but as an experience shaped by nature, people, and intention.