Loop Of Trust Campaign
Client
RazorpayX
Project Type
Brand Testimonial Films
Year
2023
Overview
RazorpayX is a business banking platform built to simplify how modern businesses manage money, from payroll and vendor payments to day-to-day operations. As part of the Loop of Trust campaign, Upper Grove Studio partnered with RazorpayX to turn traditional customer testimonials into something more engaging, relatable, and human.
The Challenge
Testimonials in the fintech space often sound functional and informative, but forgettable.
The businesses using RazorpayX were anything but ordinary. India is home to a growing number of new-age startups that have navigated real challenges and built something meaningful. The challenge was to capture these stories without making them feel stiff, scripted, or transactional.
Because business isn’t always boring.
The Idea
If running a business can be fun, then talking about it should be too. Instead of treating testimonials as endorsements, we approached them as stories and conversations around challenges, learning curves, and the everyday realities of building a business.
What We Did
Story-led Testimonial Films
We documented founders and teams speaking about:
Banking and cash flow challenges
Payroll and vendor payments
Everyday operational hurdles
These narratives were shaped into engaging, easy-to-watch films that felt closer to conversations than case studies.
Tone & Treatment
Through pacing, structure, and editing, the films were designed to feel light, natural, and relatable, moving away from the seriousness typically associated with business communication.
The Outcome
The campaign helped RazorpayX showcase trust through real voices. By reframing functional testimonials as human stories, the films reflected how RazorpayX fits into the everyday lives of growing businesses, making complex operations feel simpler and more approachable.
